Revival is Eminem’s highly anticipated ninth studio album, released on December 15, 2017. It’s the follow-up to 2013’s The Marshall Mathers LP2. It was promoted using a cryptic marketing campaign for a fake pharmaceutical company in late October 2017 (see below). This name ties into his continued use of drug references—Relapse (2009) and Recovery (2010)—in his album titles.
Eminem explains the title Revival as a double entendre: a revival for himself, but also (“hopefully”) a revival for America—the album does contain politically charged tracks, such as “Untouchable” and “Like Home.” On the final two tracks, “Castle” and “Arose,” the title Revival obtains particular importance, in an almost literal sense.
Eminem first hinted at a new album back in October 2016 when he dropped his politically charged “Campaign Speech” (incidentally, this Revival campaign began two weeks after he blasted President Trump with “The Storm”). Fans continued to wait with rumors circulating until early October when producer and Eminem collaborator Mr. Porter ‘confirmed’ that the album was already finished. The official release date was first announced via Twitter by Dr. Dre.