Although the album was hyped as his “strongest work yet,” the surprise drop on June 23, 2015 was not initially successful. Commercially it tanked, selling 2,200 copies first week, and not even charting on the US Billboard 200.
How then did an album with Kanye West, Mike Dean, Lil Wayne and Boosie Badazz fail?
The singles released weren’t very well received. “Hollywood Niggaz” and “Pleazer” failed to chart, and the popular collaboration with Young Thug, “Hookah,” wasn’t included in the track listing. The lack of a physical copy, either vinyl or CD, may also have hurt. Tyga billed it as a mixtape. Complex took an in-depth look at the apparent failure.
Despite the lack of success, Tyga was undeterred, saying:
Yall mfs is funny. I put my album out myself for free on spotify, soundcloud, YouTube to stream. Didn’t plan on selling it Kuz of label problems. It’s a dope album. Got a lot of great feedback and millions of streams.