Soulection is a record label, radio show and niche collective of creative music makers worldwide. Based out of Los Angeles, CA, Soulection procures the finest tunes and increases visibility for them and their originators via FM signal.
Soulection was founded by Joe Kay and Andre Power in 2011 in Los Angeles, CA. Known for it’s critically acclaimed White Label series along with it’s Beats 1 Radio show, Soulection has expanded over the past five years to deliver a unique blend of music, fashion, and entertainment that the world has yet to fully comprehend.
Soulection started life in 2011 under the name, “Ill Vibes Podcast” recorded out of Joe Kay’s grandmother’s basement. Formally going by the name “Joe Dilla”. Eventually, Joe Kay got involved in KBeach’s Radio Program, This is when Soulection first used their name. It was a weekly broadcast, slowly working it’s way up in popularity and the sheer amount of content. Moving from Kbeach, Soulection’s new home became RedBull Music Academy, and eventually now to Beats 1.